What is soft enamel? | Leading Manufacturer of Custom Lapel Pins, Challenge Coins & Branded Merchandise

What is soft enamel? / Jin Sheu, as a leading custom lapel pins, challenge coins and metal souvenir manufacturer, we keep providing quality products at competitive prices in a timely manner.

What is soft enamel?

What is soft enamel?

Soft enamel is one of the most popular and cost-effective methods for producing high-quality colored lapel pins. In this process, the enamel is filled into recessed areas of the metal, leaving the raised metal lines visible and tactile. This creates excellent detail, crisp color separation, and a classic textured finish that many customers love. Whether used for corporate branding, team identity, or personal expression, soft enamel pins offer an appealing combination of quality, affordability, and artistic flair.


  • Process: The soft enamel paint is in liquid form and is applied into the recessed areas of the stamped or die-casted metal pins.
  • Feel & Look: Because the paint is below the surface, the metal lines (the pin's design outline) remain raised and can be easily felt. This creates a textured, dimensional look.
  • Optional Covering: Soft enamel pins often receive an optional epoxy coating (a clear, protective layer) to give them a smooth feel and protect the paint, though they can be left uncoated for a classic textured feel.
  • Best For: Pins that require fine detail, have tight budget constraints, or need a noticeable texture.

What is soft enamel? | 30+ Years of Experience in Custom Promotional Gifts & Accessories Manufacturing

Located in Taiwan since 1984, Jin Sheu Enterprise Co., Ltd. has been a business promotional products manufacturer and exporter. Their main promotional products and giveaway items include, metal souvenir items, enamel pins, initial keychains, printed lanyards with badge holders, silicone bracelets and wristbands, woven and embroidered patches and trolley tokens and coins, which can be customized and personalized to meet international eco friendly and safety standards.

Jin Sheu Enterprise founded in 1984, is a leading manufacturer for custom enamel pins, metal bookmarks, military medals and ribbons, walking stick medallions, custom police badges, and grille badges. With a manufacturing site of over 64,000 square meters and 2000 sophisticated workers, plus the latest automatic electroplating plant and soft enamel color dispensing machines, we surpass our competitors in delivery time, quality, and service, especially for the large quantity required shortly or complicated designs needed experienced workers, Jin Sheu is the number one choice as we are equipped to offer integral service. Our China factory passes the audits and acquires authorization from Disney, McDonald's, and Sedex. Annually, we provide 30~35 different raw material test reports to prove our products comply with the benchmark of USA and EU regulations.

Jin Sheu has been offering customers business promotional giveaways, both with high-quality manufacturing processes and 40 years of experience, Jin Sheu ensures each customer's demands are met.