The significance of badge exchange to the Olympic Games

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The significance of badge exchange to the Olympic Games

1. Official release and sales of badges generate revenue.
2. Sponsors can extend consumers’ attention to the brands and the Olympic Games events via the badge exchange promoted by the Olympic Committee.
3. During the Olympic Games period, people can interact with each other by way of badge exchange, without any need to converse with each other, which can also lead to a start of friendship and interaction.
4. Athletes of different nationalities, via the exchange of the national delegation badge, can initiate a courteous encounter with opponents of the same competition so that foes can be turned into friends.
5. During the Olympic Games, the badge exchange seems to have become an unlisted official competition for each Game, and its popularity is no less than the official competitions.
6. The “for exchange only” spirits see in collectors from all over the world, who convene for the sake of badges, with much excitement that one has for treasure hunting in garage sales.
7. Each badge holds a different value in different people. Someone may have many of the same item which happens to be sought after by someone else. Such enthusiasm akin to that of a secret cult is what makes the badge exchange such a long-lasting event.